9 mistakes to avoid for a perfect book cover

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  A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It seems science has an answer. Researchers at the 3M Corporation … Read more 9 mistakes to avoid for a perfect book cover

How to write the front and back matter of your Kindle eBook

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  There are two ways Amazon allows buyers to preview the book. On their website there is this “Look Inside” feature that sits on top of the book cover image. On the kindle reader, there is a “Try a Sample” link on every book page which allows a  buyer to download a part of a … Read more How to write the front and back matter of your Kindle eBook

Book marketing on a budget? Use these free tools from Facebook

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  First things first. We believe Facebook (or any other social media platform) is a marketing platform first and sales platform later. Confusing marketing with sales has a higher chance of disappointment for authors in self-publishing – a topic for another day. For now, just know this. You need to begin your book marketing efforts … Read more Book marketing on a budget? Use these free tools from Facebook