9 mistakes to avoid for a perfect book cover

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  A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It seems science has an answer. Researchers at the 3M Corporation … Read more 9 mistakes to avoid for a perfect book cover

Book marketing on a budget? Use these free tools from Facebook

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  First things first. We believe Facebook (or any other social media platform) is a marketing platform first and sales platform later. Confusing marketing with sales has a higher chance of disappointment for authors in self-publishing – a topic for another day. For now, just know this. You need to begin your book marketing efforts … Read more Book marketing on a budget? Use these free tools from Facebook

Why list building works for best-selling authors

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  In the last post Indie Author’s guide to building a website , we looked at 3 tools using which you can build a beautiful author website. What next once you have your website in place? During my research I discovered that list building is mentioned as the most important element that needs to be … Read more Why list building works for best-selling authors