What is the Amazon formula? It’s often called the ‘Mock Press Release’. Let me explain. Most companies would typically start work on their marketing communication such as press release, announcing their product and such when their product is in the finishing stages. At Amazon, they …
A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It …
There are two ways Amazon allows buyers to preview the book. On their website there is this “Look Inside” feature that sits on top of the book cover image. On the kindle reader, there is a “Try a Sample” link on every book page …
How to write the front and back matter of your Kindle eBook Read More »
