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Rumi is happy. It’s been a week since she published her first book on Amazon, a romance novella that she toiled to complete for almost a year. 70,000 words weren’t as easy as she had thought. But she knew she had a best-seller at hand. Her friends and family have shown their support. Bought copies, … Read more Why Some Authors Always Succeed With Self-Publishing
What is the Amazon formula? It’s often called the ‘Mock Press Release’. Let me explain. Most companies would typically start work on their marketing communication such as press release, announcing their product and such when their product is in the finishing stages. At Amazon, they do this first. Amazon uses a narrative format called the … Read more How to use Amazon’s formula to build book buzz
A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It seems science has an answer. Researchers at the 3M Corporation … Read more 9 mistakes to avoid for a perfect book cover