A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It seems science has an answer. Researchers at the 3M Corporation […]
Category: Book Publishing
How to write the front and back matter of your Kindle eBook
There are two ways Amazon allows buyers to preview the book. On their website there is this “Look Inside” feature that sits on top of the book cover image. On the kindle reader, there is a “Try a Sample” link on every book page which allows a buyer to download a part of a […]
5 Reasons New Authors Should Blog
Congratulations! You chose to become an author. Maybe be not full-time yet, but taking a decision counts too. And just like every other author who started out writing (just like we did) at some point, you dream of publishing your book one day. Yes, we too want to experience that moment of seeing our hardbound […]
