An Author’s guide to influencing book lovers

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“If you build it, he will come”, goes the famous quote from the 1989 classic, Field of Dreams starring Kevin Costner. The business world version of the quote goes, “If you build it, they will come.” It is meant to caution entrepreneurs from assuming they just need to build a world class product and the … Read more An Author’s guide to influencing book lovers

9 mistakes to avoid for a perfect book cover

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  A popular axiom in the book publishing world is that buyers tend to judge a book by its cover. We’ve seen it happen, especially when a buyer is browsing through a shelf and not looking for something specific or from her favorite author. It seems science has an answer. Researchers at the 3M Corporation … Read more 9 mistakes to avoid for a perfect book cover