An Author’s guide to influencing book lovers

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“If you build it, he will come”, goes the famous quote from the 1989 classic, Field of Dreams starring Kevin Costner. The business world version of the quote goes, “If you build it, they will come.” It is meant to caution entrepreneurs from assuming they just need to build a world class product and the … Read more An Author’s guide to influencing book lovers

5 Reasons New Authors Should Blog

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Congratulations! You chose to become an author. Maybe be not full-time yet, but taking a decision counts too. And just like every other author who started out writing (just like we did) at some point, you dream of publishing your book one day. Yes, we too want to experience that moment of seeing our hardbound … Read more 5 Reasons New Authors Should Blog