An Author’s guide to influencing book lovers

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“If you build it, he will come”, goes the famous quote from the 1989 classic, Field of Dreams starring Kevin Costner. The business world version of the quote goes, “If you build it, they will come.” It is meant to caution entrepreneurs from assuming they just need to build a world class product and the … Read more An Author’s guide to influencing book lovers

Book marketing on a budget? Use these free tools from Facebook

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  First things first. We believe Facebook (or any other social media platform) is a marketing platform first and sales platform later. Confusing marketing with sales has a higher chance of disappointment for authors in self-publishing – a topic for another day. For now, just know this. You need to begin your book marketing efforts … Read more Book marketing on a budget? Use these free tools from Facebook

Why list building works for best-selling authors

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  In the last post Indie Author’s guide to building a website , we looked at 3 tools using which you can build a beautiful author website. What next once you have your website in place? During my research I discovered that list building is mentioned as the most important element that needs to be … Read more Why list building works for best-selling authors